WELCOME TO TheBeer-Call!

Taste, Talk & Trade.


TheBeer-Call is an international event, dedicated to the promotion of Premium and Craf beer.

We believe in beer literacy, i.e. and educated consumer will help transform a growing trend in a mature market .
TheBeer-Call goal is to provide both the Consumer and F&B Managers the knowledge and experience necessary to make an informed purchase and enrich their sensorial and gastronomic experiences in the restaurant, in the bar or at home.

TheBeer-Call invites brewers, marketing and sales professionals, hospitality managers and beer aficionados to discuss with business development experts, distribution strategies and marketing.

If you have questions about how to build a Beer Menu , doubts on Beer Styles and Pairings, TheBeer-Call addresses these and other questions about beer styles and sensory tasting, with a set of practical activities guided by experts.

Johan Swinnen, Beatriz Carvalho, Bento Amaral, Bruno Aquino, Javier Gomez-Lopes and Tito Santos will share with you their expertise over 3 days of Tastings, Pairings and Talks.
Join us at TheBeer-Call. Think Beer.

Friday 20 Oct

15h00 – 17h00 – GUESTS ONLY
19h00 – 21h00

Saturday 21 Oct

15h00 - 21h00

Sunday 22 Oct.

15h00 - 20h00


From “I have a restaurante/bar, how do I build a beer list? Should I have a beer program, how?” to “How to pour a belgian gueuze or a wheat beer? Or even “How should I taste a beer?”… TheBeer-Call addresses these and other questions about beer styles and sensory tasting, beer lists and programs with a set of workshops and lectures guided by Beer Sommeliers, Beer experts and acclaimed Chefs.

  • Beer & Food Pairing.
  • Beer Taste & Pour
  • Beer & Trade
  • Beer & Entrepreneurship.

Full programe available soon.


Beatriz Carvalho

Beatriz Carvalho is Brew Master, Beer Sommelier and BJCP Beer Jury. To Beatriz the knowledge of the brewing process is used to think, create and communicate beer in a passionate, global and creative way, contributing to its appreciation and diffusion of its culture.
Beatriz, in love with the shape of Beer.
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Bento Amaral

Oenologist, Professor and an adapted sailing medallist. He is Head of the Instituto de Vinho do Porto Tasting Chamber, he is also Professor at Universidade Católica do Porto.

Bruno Aquino

Bruno Aquino has vast experience on beer sensorial analysis and is a requested beer judge. He promotes beer culture and launched the renowned website and forum Cervejas do Mundo.
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Javier Gomez-Lopez

Javier Gomez-Lopez is Sensory and Product Innovation Manager at Campden BRI, Surrey (UK).He has a long career as Sensory Consultant to the brewing and beverage industry, namely as a Global Sensory Manager at FlavorActiV, where he designed and delivered intensive taster training courses (beer, water and soft drinks tasting, sensory analysis, statistics).

Johan Swinnen


Johan Swinnen is the President of The Beeronomics Society and editor of the book “The Economics of Beer” (Oxford Univ. Press). He is Professor and Director of LICOS Center for Institutions and Economics Performance at the University of Leuven (KUL) in Belgium and also Senior Research Fellow at the Centre for European Policy Studies (CEPS), Brussels.
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Tito Santos e João Durães

Tito Santos and João Durães are the first BJCP Beer Judges in Portugal, founders of the specialized website Cerveja Magazine and strong supporters of the beer culture. They are also founders of FizzLab that provides services to craft breweries in the areas of quality control research & development as well as business support.
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Virgílio Gomes

Virgílio Gomes is a researcher in History of Food and professor of Gastronomy and Culture and History of Food. Coordinated actions to promote Portuguese cuisine in several countries and gave several conferences and lectures on Gastronomy.
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Early-birds general (UNTIL SEP. 30th)
Limited to 500 tickets


  • 10 tastings
  • TheBeer-Call event map
  • Price at desk 18€
  • Buy



  • 20 Tastings
  • TheBeer-Call event map
  • Business Card mandatory
  • Buy

1,80€ x 5 tastings

Additional Tastings

  • Available at Lx Factory for general or professional ticket holders

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Exhibitors, Sponsorship & Partners, please contact

Bárbara Marto

+351 936 186 631


Registrations and information about the program, please contact

Joana Pina


Media accreditation, information and Images, please contact

Patrícia Roque

351 916 053 083


BÁRBARA MARTO | +351 936 186 631