TheBeer-Call is an international event, dedicated to the promotion of Premium and Craf beer.
We believe in beer literacy, i.e. and educated consumer will help transform a growing trend in a mature market .
TheBeer-Call goal is to provide both the Consumer and F&B Managers the knowledge and experience necessary to make an informed purchase and enrich their sensorial and gastronomic experiences in the restaurant, in the bar or at home.
TheBeer-Call invites brewers, marketing and sales professionals, hospitality managers and beer aficionados to discuss with business development experts, distribution strategies and marketing.
If you have questions about how to build a Beer Menu , doubts on Beer Styles and Pairings, TheBeer-Call addresses these and other questions about beer styles and sensory tasting, with a set of practical activities guided by experts.
Johan Swinnen, Beatriz Carvalho, Bento Amaral, Bruno Aquino, Javier Gomez-Lopes and Tito Santos will share with you their expertise over 3 days of Tastings, Pairings and Talks.
Join us at TheBeer-Call. Think Beer.